Task 1: Understand how media producers define audiences for their products

The movie 'Juno' is about a quirky, funny and optimistic teenage-mum who goes on an memorable journey of becoming a woman. She later decides to have an abortion and gives it away to a couple who was unable to conceive a child of their own. throughout her journey, the quirky pregnant teen soon realizes how little she knows about life.

The movie was predominately aimed at 'E' and 'D' categories in the NRS Social grade. In these categories most of the audiences are students, pensioners or low-payed workers. 

In which case 'Juno' is mostly aimed for teenage girls, parents and maybe some professional workers as the characters who adopted Juno's baby reflects on the life of a professional and middle class lifestyle. The film posses a great drama, laughter and romance combined together with a hint of realism.The film gives a voice to all the young mums out there, helping them explain how life really is through their eyes allowing the viewers walk a mile in a pregnant girls life,they soon get an emotional-feel towards Juno and see who she really is rather than judge her for having a child at a really young age.

'' This was a great film, probably the best I've seen so far at the festival. Ellen Page gives a wonderful performance as Juno, convincingly portraying her as a real independent free spirit. Michael Cera was good and funny, although I occasionally had trouble divorcing his character from George-Michael Bluth. J.K. Simmons and Allison Janney did a nice turn as Juno's parents. Jennifer Garner and Jason Bateman were great as the adoptive parents who, while seemingly the perfect suburban couple on the outside, have their own sets of issues on the inside. Bateman especially gave a great performance as Mark, who is worried about sacrificing his own dreams as he connects with Juno over a shared love of music and the reality of the baby sinks in. '' - Richard 

Juno's Fanpage on Facebook.

Pans Labyrinth

Pan Labyrinth is a foreign spanish film that tells us a historical story of the spanish army in 1944. We follow a life of a little girl who is sent along with her pregnant mother to live with her stepfather, a ruthless captain of the spanish army. During the night, she meets a fairy who leads her to a faun in the labyrinth and tells her she is the princess to another world. He sets her 3 tasks to complete in order to prove herself that she is the princess and will reunite with her real family.

Pans Labyrinth is like ''Alice in Wonderland'' but made for grown ups from age 18-34 years old. It contains a lot of horror, history and fantasy with a spellbinding story. This movie is for everyone mostly adults from any social class or ethnicity can enjoy, something relatable when everyone is living a harsh reality but can still escape to their own imaginations and fantasy. Pans Labyrinth really illustrated that well.

''Every now and then, a movie comes along that is so extraordinary -- so breathtaking in its artistic ambition, so technically accomplished, so morally expansive, so fully realized -- that it defies the usual critical blather. Just see it, you want to tell readers. See it, and celebrate that rare occasion when a director has the audacity to commit cinema.

Such is the case with "Pan's Labyrinth," Guillermo Del Toro's visionary parable that would mark the zenith of the 42-year-old filmmaker's career were he not still so young. A visually dazzling fairy tale set in Franco-era Spain, this meditation on the costs and limits of totalitarianism combines the Gothic fantasy that has been Del Toro's signature -- from his debut, "Cronos," through comic book adaptations such as "Blade II" and "Hellboy" -- with the themes and setting of his 2001 historical drama, "The Devil's Backbone." - Ann Hornday, Top Critic

Pans Labyrinth Fanpage.

In this stunning underwater adventure, with memorable characters, humor and heartfelt emotion, Finding Nemo follows the comedic and momentous journey of an overly protective clownfish named Marlin and his son Nemo who become separated in the Great Barrier Reef when Nemo is unexpectedly taken far from his ocean home and dumped into a fish tank in a dentist's office.


''Compared with, say, "Toy Story," this may not sound like the most remarkable premise for a movie. But the madly inventive folks at Pixar may just be the most dependable storytellers now working in Hollywood. The Wachowski brothers could learn a thing or two about suspense, economy, humor and pithy characterizations from the script by director Andrew Stanton, Bob Peterson and David Reynolds, which has the wit to dream up a 12-step program for sharks trying to kick their fish-devouring habits, and the ingenuity to have Marlin accompanied on his quest by a blue tang named Dory, whose eagerness to help is canceled out by her acute case of short-term memory loss. Ellen DeGeneres, hilarious and poignant, gives a tour de force reading.''  - David Ansen

Majority of the ''Finding Nemo'' audiences are aged 4+ years old and is also suitable for families. There are no inappropriate languages or sexual contents. The incredible life of the aquatic sea keeps the audience interested in the story and characters. The cast that featured in this film created their own unique personalities for the characters in ''Finding Nemo''  using their talents through expression and voice.

Finding Nemo's fanpage on Facebook.