It was also known as Universal Pictures is an American motion picture owned by Comcast and General Electric. it is a division on American media conglomerate NBC Universal. it was found in April 30th 1912 by Carl Laemmle, Pat Powers, Mark Dintenfess, David Horsley, Charles Baumann, Adam Kessel and Jules Brulator. its subsidiaries are Universal Animation Studios, Focus Features and Illumination Entertainment.
History
Car Laemmle was born in Germany, (January 17th 1867) is known to be the most important pioneer in filmmaking along with Alfred Hitchcock. He was born just outside the former Jewish quarter of Laupheim. In 1884, He emigrated to the US, Chicago working as a bookkeeper or an office manager for 20 years.
Carl Laemmle was watching the box office for a long time and during his time in chicago trip, He gave up dry goods to buy the first several nickelodeons; In june 1909, Laemmie started the Yankee film production company with Abe and Julius stern. The company quickly evolved into Independent moving picture company (IMP). then in 1910, he promoted Florance Lawrence known as 'Biograph girl' which may be the first instance of a studio using a film star.
Universal Studios made its first movie in 1914 called 'Damon and Pythias'. A year after; the studio was opened to the public allowing visitors to see how films are made. In 1959, MCA bought the studio in order to create a TV shows and programmes in smaller rooms and studio facilities. The studio started offering backstage tours to visitors through the use of trams and buses. It would stop at different stages in between takes and filming. some famous films was shot at Universal Studios like:
- To kill the Mockingbird
- Jaws
- Back to the future
- E.T
- Jurassic Park
The company mainly aim to make movies for audiences from the age of 15 and over. The films that Universal Studios create contain different kind of genres and sub-genres that moves from horror to extraterritorial to monstrous genre. For example, ''Back to the Future'' is a sub-genre of a Sci-Fi movie that centers around the concept of time travelling through the use of futuristic devices and space-time travelling machine. Universal Studios predominantly make movies for everyone including kids movies like ''Universal Animation Studios'' (subsidiary) to keep the audience entertained also to the fact that its been successful through its feedback which results to more income and more ideas. The way they reach their target audience is by choosing the protagonist to be the main character so they can represent the audience. for example, E.T involves a group of kids who meets an alien and helps him encounter human experiences. The characters in this movie represents children meaning that young people would be interested in watching it as it involves people their age. Production studios may use audience response system to test different endings for a movie, what genre the movie should be classified as, the likability of the characters or whether the audience would recommend it to a friend.
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