research 1

With many young people in the UK, most have admitted to consuming alcohol at an early age. Secondary research have found that the people who have their first drink at the age of 14 or younger are six times more likely to develop alcohol problems than those who don’t try alcohol until the legal drinking age.

Here are some of the factors affecting the risk of developing a drinking problem:

• Race and ethnicity. Some racial groups, such as American Indians and Native Alaskans for example, are more at risk than others of developing alcohol addiction.
  
  
• Genetics. A teen with an alcoholic sibling or parent is four times more likely to develop a problem with alcohol than someone without such a family history.
  
  
• The presence of mental health disorders. Alcohol problems often go hand in hand with mental health problems such as depression, bipolar disorder, anxiety, and schizophrenia.
  
  
• Personality traits. Teenagers who believe alcohol makes it easier to socialize, for example, tend to drink more than those who don’t believe that alcohol loosens their social inhibitions.
  
  
• Influence of family and peers. Teens are at greater risk for developing alcohol-related problems when alcohol is readily available at home or among their peer group, and if drunkenness is acceptable.
  
  

·         Gender. Men are more likely to drink heavily than women, but women become addicted at lower levels and shorter duration of use.

Through my primary research I’ve found that  59% of males at CWC College is more likely to drink at a younger age than females, Therefore I think my idea should be aimed mainly for males.

• Underage and binge drinking is risky and can lead to car accidents, violent behaviour, alcohol poisoning, and other health problems.
• Drinking at a young age greatly increases the risk of developing alcohol problems later in life.
• Talking to kids early and openly about the risks of drinking can help reduce their chances of becoming problem drinkers.

constraints

• finding a child to star in the advert.
• availability of the child.
• limited equipment.
• not being able to take equipment outside.
•  parents refusing their child to star in the advert.
• location

how to deal with constraints

•  I would make a permission slip to parents/guardians to ask if their child can star in the advert.
• ask a teen instead if no parent allows their child to act in the advert.
• having my own camera and tripod at home, which will allow me to record anywhere.
• to make a shooting schedule (calender) that would fit in with the actor and the producer/director.
• to plan the best location of where to shoot. (research)