Cadburys Gorilla Advert
http://www.youtube.com/watch?v=TnzFRV1LwIo
What happens in this advert is a gorilla sitting behind the drum kit holding a wooden stick in his hand ready to play a beat that goes with the background music in the advert. (song by Phil Collins). the target audience is very broad, it attracts both males and females of all ages because it involves an animal doing a human activity which young kids would find humorous and may be appealing to adults as well. This advert doesn't represent any stereotypical social class because its a wild animal playing the drums which means that the advert (cadbury chocolate) is for everyone no matter what status, ethnicity, gender or age, everyone can enjoy a cadbury chocolate. the platform of this video is on youtube where everyone can watch it. The purpose of this video was to make people buy the Cadbury chocolate and showing what this chocolate can do to you for example, doing spontaneous things. The image quality and the shots of the advert is very clear.
Honda - The Cog
http://www.youtube.com/watch?v=_ve4M4UsJQo
What happens in this advert are mechanical objects rolling and pushing another object. In the end, it leads to car which explains all the mechanical machinery leading us to the car. The target audience aims to young males from the age of 20+, who is in middle class or higher class and it can be from any ethnicity because it doesn't involve any human in the advert that might represent a certain ethnicity or social class. this advert appears on a digital platform called Youtube where it is shown globally. The whole purpose of this advert was to persuade people to buy a Honda car and the fact that it shows bits of the cars machinery explains how high-tech or how modern it is making the audience think its convenient for them to use also the lighting of the extract goes well with the car because it makes the car look brand new and shiny.
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